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Cost concerns and a lack of expertise seem to be two obstacles blocking many small businesses from using mobile applications that could provide a lot of value, according to Frost & Sullivan.



In a recent survey, Frost & Sullivan found that 63 percent of North American small businesses considered adding mobile enterprise software applications to the mobile phones of their employees to be a necessity.



Yet fewer than half of the businesses surveyed had actually deployed at least one mobile app for their employees. Although leaning toward the use of this technology, another group of businesses were delaying the purchase.



“The hesitation to adopt is understandable,” Frost & Sullivan stated in the report titled, “Reducing Complexity, Reducing Cost: Sprint Biz 360 Helps Small Business Go Mobile.” “U.S. small businesses enjoy a precarious existence where every purchase decision must be ruthlessly evaluated.”



At Sprint, we certainly understand the challenges that small businesses face.  We are pleased that the Frost & Sullivan report recognized how Sprint Biz 360 can help guide them through these types of  mobile technology decisions.



Sprint Biz 360 (  just launched new offerings, including:


  • Magmito for Business from Sprint – enables small business customers to build customized mobile applications to market their businesses and communicate with key stakeholders. The easy-to-use, Web-based application creation tool removes traditional barriers of cost, and programming skills to help small businesses market on virtually any mobile device.
  • IT Helpdesk specifically designed for small businesses from Sprint – Specialized IT assistance for small businesses helps keep computers and small businesses up and running without the expense of a dedicated IT staff or expensive outsourced consultant. IT Helpdesk is always there for Sprint’s small businesses – 24/7 unlimited remote technical support delivered by U.S.-based technicians and backed by more than 14,000 qualified and insured on-site technicians.


Free 60-day-trials on top-of-the-line Sprint Biz 360 services:


  • Sprint Workforce Locator – helps small businesses locate, route and contact a mobile workforce. Sprint Workforce Locator helps small businesses maximize their gasoline efficiency with the most direct routes, while increasing productivity.
  • Nextmail – Improve communications and productivity among large teams or members out in the field with streamlined messages, dispatches and time-management applications. Nextmail is central to increasing a small business’s productivity, simplifying access and streamlining business operations.


More information:

Frost & Sullivan: “Reducing Complexity, Reducing Cost: Sprint Biz 360 Helps Small Business Go Mobile.”


Sprint Press Release: “Sprint Biz 360 revolutionizes small business communications capabilities with customized solutions; more connectivity options; and combinations of phones, services, and applications that target the needs of today’s small business owner”


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