LG takes chances with their hardware and designs, and it usually pays off. The new G7 ThinQ has a unique display unlike anything else on the planet, but more on that in a bit.
LG has had the G line of smartphones for a while now, and for the most part, they have been brilliant flagship devices. There are certain features that I've come to expect from LG that nobody else has, such as "Knock Code", which allows you to tap rhythms and patterns to unlock the screen, or knock twice to turn it on without unlocking it.
Having the power button / fingerprint scanner on the back of the phone. Once you use it, you'll understand why this is brilliant, and will curse any phone that doesn't have it.
Having the volume buttons above and below the rear power button. LG abandoned this, but should return, because that's the only place they should be. Try an older device like the G3 and you'll see in practice why this is so ingenious.
The best cameras. OK, every device brand brags about their cameras, but you know what, it's not just about the sensor, (LG's are always brilliant), it's also about the lens, (LG's are without equal), and it's also about the interface, including full manual controls, (LG was the first to include this). They also have a wide angle and super-wide angle camera. The bottom line; if photos are important to you, LG's top phones should be on your short list.
Beautiful displays with accurate color temperature and life-extending blue filters for use at night.
In the not too distant future, LG released the G6. It's a great phone. This isn't a review of it, but it is a great phone. It does everything great. So, LG's engineers came up with a phone to be the successor and presented it to LG's upper management. This phone did everything you'd want a phone to do, but the design was rejected. Why would LG reject a perfectly good phone design? It was too much like the G6. Why would G6 owner buy this proposed G7 if it looked the same, and behaved largely the same? LG does things their own way, on their own terms. They also realized that just because they were releasing a new G series phone and a new V series phone every year didn't mean that they had to release one annually. So, they decided two things right then and there. One; they'll release their phones when they were excited about them, not on some arbitrary schedule, and two; they would scrap the new G7 design completely, and come up with something more exciting. This is LG quirkiness at its best.
So this is what they came up with, and I'll discuss some of the other cool features of this phone in other blogs, but for now, it's all about the ThinQ display.
So what is ThinQ? Every smartphone ever made has used one of two basic screen technologies; LCD, or OLED. There are advantages and disadvantages to both, but one of the really nice advantages of OLED is that it is very readable in direct sunlight, while LCD tends to get washed out. ThinQ is LCD, but has something no other LCD screen has, and that is nothing, or a clear sub-pixel. You see, every display is made up of tiny picture elements, called pixels for short. If you look at a screen's resolution, you'll see two sets of numbers, such as 800 x 600, or 1080 x 720, and so on, (the G7's display has an incredible resolution of 3120 x 1440). This literally represents the number of pixels in the rows and columns. So a display that has a resolution of 800 x 600 actually has 480,000 pixels, or picture elements. Each pixel is a color. Each pixel is made up of three sub-pixels, and each sub-pixel is either red, green, or blue, (or RGB). If all three sub-pixels are turned on, then you have white, and you can create other colors by making combinations of which sub-pixels are turned on.
Pixels on an LCD screen don't actually emit light by themselves. They must have some kind of a black light, and then color the light behind them. They are like tiny color slides. Off, and they are black, on and they are what ever color that sub-pixel is supposed to be.
LG's ThinQ display doesn't have three sub-pixels, it has four; red, green, blue, and clear. Normally, it only used the traditional three RGB sub-pixels to create a pixel, but if you need a boost of light, like when you are outdoors on a sunny day, then the clear sub-pixel is opened up and the screen brightness is boosted. It is also occasionally uses this to more accurately display pastel colors. So you can have a photo with parts that are especially vibrant and saturated, while other parts are accurately muted, if need be.
The cool thing about this is LG found a way to boost the light output by 27% without using anymore electricity, which means that the battery will last longer.
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