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Customer Loyalty podcast series Blog

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I have been a Sprint/Nextel customer for 10 years plus. I must say I am very pleased with the customer service I have received over the years. I feel like Sprint cares about me and wants my business. Thanks Sprint, I hope we continue this great relationship.

4425 Views
11 Comments

Whitehead_K_smallJPG.JPGIn the final installment of our podcast series on customer loyalty, Kim Whitehead, vice president-Consumer Marketing, discusses:


•    Progress in earning loyalty among Sprint customers
•    How Sprint is accelerating efforts to reduce customer defections across functional areas
•    Steps the company is taking to build a more trusted brand

Click play to listen or download  the Podcast with Kim Whitehead

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3033 Views
10 Comments

GoffMike_small.jpgIn the fifth installment of our  podcast series on customer loyalty, Mike Goff, vice president-National Advertising, discusses:

- What role does a strong brand play in creating loyal customers?
- How are we changing price/value perceptions about Sprint?
- What should potential customers know about Sprint?

Click play to listen or download  the Podcast with Mike Goff

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1948 Views
3 Comments

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In the fourth of our executive podcast series on customer loyalty, Mike Bray, VP – Customer Management, discusses:

- What does it take to create loyal customers?

- What’s the role of the Customer Service organization in building loyalty?

- What should customers know about efforts at Sprint to improve service?

Click play to listen or download  the Podcast with Mike Bray

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2489 Views
5 Comments

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In the third of our series of audio podcasts on customer loyalty, Tom Roberts, Vice President–Marketing for Sprint Business Markets, discusses:

- What drives businesses to be loyal customers of their wireless provider?
- What differentiates the Sprint brand in the business marketplace?
- How Sprint gathers feedback from its business customers

Click play to listen or download  the Podcast with Tom Roberts.

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4849 Views
4 Comments

AdrianoJerry_small_3.jpgIn the second of our executive podcast series on customer loyalty, Jerry Adriano, vice president–Customer Experience, discusses:

- How successful, best-in-class companies build customer loyalty

- The role of the customer experience in achieving Sprint’s 2010 strategies

- What it means to look through the lens of the customer

Click play to listen or download the Podcast with Jerry Adriano.

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6768 Views
84 Comments

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Melinda Parks, Director – Customer Loyalty & Retention Marketing, discusses:

- How Sprint is moving beyond contracts in its efforts to improve customer loyalty

- How Sprint’s current efforts differ from past initiatives to reduce churn

- The contributions of the Sprint Premier program to customer loyalty?

Click play to listen or download the Podcast with Melinda Parks.

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