Its not that its 50 cents...its that it should be free. I just barely made the switch back to android and I am really loving everything...but the ads in my voicemail are a thorn in my neck. So much so, that I immediately recalled the memory of trying to get rid of them 3 years ago when I previously had an android. I want these gone. now. And I am not going to pay the extra for it. Talk about getting nickle and dimed... Is a basic voicemail service really too much to ask. Sprint...this hurts you--you can do better.