Kyocera Echo Q&A
Q: When will the Kyocera Echo be available?
A: Kyocera Echo will be available in spring 2011. A specific date will be shared at a later time.
Q: How much does it cost?
A: Kyocera Echo will be available this spring for $199 with a new two-year service agreement or eligible upgrade and after a $100 mail-in rebate (pricing excludes surcharges and taxes). We believe this price is aggressive considering the industry-leading, dual-screen technology, 8GB microSD card, spare battery and portable charger offered with Kyocera Echo. Customers wishing to pre-register for the product can do so beginning today at www.sprint.com/echo.
Q: What does Kyocera Echo come with?
A: Kyocera Echo comes in the box with an AC Adapter (MicroUSB Data cable pluggable), MicroUSB Data Cable, Removable 1370mAh battery, an additional battery with its own low-profile charging cradle that can also serve as an external power source, microSD Card (8GB), Basics Guide, Terms & Conditions, Get Started Guide (English), Get Started Guide (Spanish) and Sprint Recycle Envelope.
Q: Why does Kyocera Echo come with an additional battery?
A: Not only does Kyocera Echo come with dual screens that allow consumers to focus on dual tasks – it also comes with dual batteries. Dual batteries allow consumers to take full advantage of their devices without having to worry about staying near a plug. Users can swap the batteries at any time or, as an added benefit, the spare battery and its charging cradle can be tethered to the device to charge the main battery while the phone is operating. .
Q: What rate plans are required for Kyocera Echo?
A: Customers purchasing Kyocera Echo will choose from the same plans that PDA/Smart Device buyers do today (i.e., Everything Data/Simply Everything/Business Advantage Messaging & Data). A $10 per month Premium Data add-on will apply allowing customers to take advantage of a richer data experience than ever before.
An optional charge of just $29.99 per month turns on Kyocera Echo’s mobile hotspot feature, connecting up to five Wi-Fi enabled devices, such as laptops, gaming devices and digital cameras, at 3G speeds anywhere on the Sprint 3G network (pricing excludes surcharges and taxes).
Q: Why does an additional $10 per month Premium Data add-on fee apply to Kyocera Echo when the device operates at 3G speeds?
A: Sprint recently increased its monthly service rate by applying its $10 per month Premium Data add-on to customers who activate smartphones beginning Jan. 30, 2011. The Premium Data add-on charge, which previously applied to HTC EVO 4G, HTC EVO Shift 4G and Samsung Epic 4G devices, is being applied to activations of and upgrades to all smartphones (devices with robust operating systems bringing the full function of mobile applications and programs to life including Blackberry, Android, Windows Mobile, Palm, and the Instinct family of devices). This allows Sprint to continue to provide simple and affordable unlimited plans for our customers and a rich, unlimited data experience that is differentiated from our competitors.
Q: What is the durability of the hinge on this device?
A: With six patents pending for its unique design, Echo’s unique “pivot hinge” has undergone extensive testing and capably meets the stringent requirements of both Sprint and Kyocera for durability.
Q: What are the dimensions and specifications of the device?
A: Kyocera Echo measures 115 mm (L) x 56.5 mm (W) x 17.2 mm (T) and weighs 6.81 oz (193g). It also has dual 3.5-inch TFT WVGA (800 x 480 pixels) capacitive touch screens (measuring 4.7 inches diagonally and 800 x 960 pixels when opened in Tablet Mode).
Q: Does Kyocera Echo use EV-DO Rev. A?
A: Yes; Kyocera Echo is able to take full advantage of Sprint’s 3G network at EV-DO Rev. A speeds (it also employs Wi-Fi 802.11 b/g). In fact, Sprint has made great strides in network performance, regardless of platform, improving the customer experience.
• Nationally, the Nationwide Sprint Network is performing at a best-ever call error rate (drops+blocks) based on internal performance metrics.
• Customer calls on the Nationwide Sprint Network are successfully connected or maintained better than 99 out of 100 times.
Q: What are the four unique ways customers can use Kyocera Echo?
A: Kyocera Echo’s innovative combination of hardware and software enhances the Android user experience and allows users to use the device in four different ways:
• Single-Screen Mode with all the functionality of a single-display touchscreen smartphone;
• Simul-Task™ Mode with two of the phone’s seven core apps (messaging, email, Web browsing, phone/contacts, gallery, and VueQue™) running concurrently but independently on the dual displays – e.g., reading email on one screen and opening a text message on the other, checking Facebook via the browser on one screen while looking through a photo gallery on the other or even searching the Web on one screen and checking email on the other;
• Optimized Mode with both displays supporting a single, optimized app with complementary functionality and enhanced usability – e.g., composing email on one screen with a touchscreen keyboard on the other, watching a YouTube™ video on one display while browsing and queuing additional YouTube videos on the other (with a preloaded Kyocera app called VueQue™), or viewing gallery images on one display while browsing image thumbnails on the other; and
• Tablet Mode with one application spread across both displays for a full 4.7-inch viewing area. Tablet Mode is ideal for viewing maps, videos, Web sites, detailed documents, and long lists on-the-go.
Q: What exactly is Simul-Task™ Mode? Why is it different from multitasking?
A: Kyocera Echo’s Simul-Task™ Mode brings on a revolutionary new platform that takes multitasking to a new level. What’s better than one phone? One phone with two screens! Consumers with multitasking brains have always demanded to do two things at once on their phones, however up until now; they could only do one thing at a time by toggling screens (i.e. – check email or send a Facebook message or send a text).
In Simul-Task mode, users can take advantage of Echo’s dual-screen technology to research information from the Web on one display while emailing it to a contact from the other – simultaneously!
Q: Is Kyocera Echo a smartphone and a tablet?
A: Kyocera Echo was not designed to replace tablets but it easily offers a tablet-like experience for those looking for a larger screen for work or pleasure, but who want the ability to put their wireless phones easily into a pocket. Kyocera Echo is a smartphone that offers three dual-screen modes to take full advantage of the 4.7-inch combined display.
Q: What are the unique apps that Kyocera designed for Echo?
A: Kyocera Echo has optimized the following seven core applications for the dual-screen experience:
• Messaging & Email: users can turn the device horizontally and use the top display to view the email/message application while using the lower display as a full-sized virtual keyboard.
• Browser: takes the browser experience of a standard 3.5-inch smartphone and enhances it allowing users to view two separate Web sites simultaneously.
• Gallery: users can scroll through thumbnail images on one screen while viewing an enlarged image on the other.
• Contacts/Phone: users can view more of the phone’s contact directory or an expanded virtual dial pad.
• VueQue™: users watch a video on one display while browsing, queuing and buffering additional videos on the other display.
Q: How are third-party customized apps enhanced on Kyocera Echo?
A: Together, Kyocera and Sprint are committed to improving the user experience by also enhancing preloaded applications such as Sprint TV & Movies®, TeleNav GPS Navigator, the Sims 3 and more. These optimized apps allow users to spread each app over the two displays for better usability.
Q: Will all existing third-party apps from Android Market run in dual-screen mode?
A: Kyocera and Sprint are working closely with the Android developer community to ensure not only a good experience with existing applications, but also to support the creation of new, optimized dual-display applications.
Q: Why is Kyocera Echo a 3G and not 4G device?
A: Echo is a first-of-its-kind device with a totally new form factor that transforms the user experience in a really exciting way. The product-development effort for such a groundbreaking device is understandably greater. By going with a 3G version, we were able to bring this experience to Sprint customers more quickly. We are confident that 3G speeds will be sufficient for the ways in which Echo will most likely be used. While we have not announced plans for a future 4G version, it has not been ruled out.
Q: What made Sprint highlight Kyocera Echo, a non-4G device, in the lineup?
A: Kyocera Echo boasts industry-leading technology that changes the way
Sprint customers interact with Android and adding the first dual-touchscreen device
only enhances our Android portfolio. Sprint continues to receive honors and
accolades for both the 3G and 4G device portfolios. We will continue to update both
moving forward. Our 4G device line-up includes 18 devices launched to date.
Q: How is battery life on the device?
A: Kyocera Echo comes standard with a 1370mAh battery. Final talk times are still being tested, but will be upwards of 5.5 hours. Kyocera Echo also includes a spare battery with its own low-profile cradle for charging independent of the phone. Not only can users swap the batteries, but also the cradle can tether to the phone as a secondary external power supply.
Q: What is the memory capacity of Kyocera Echo?
A: Kyocera Echo includes 1 GB of on-board memory and supports expandable memory through an external MicroSD card slot. An 8 GB MicroSD card is included in the box, and the device will support MicroSD cards up to 32 GB.
Q: What UI does Kyocera Echo use?
A: Kyocera Echo comes with Android™ 2.2 enhanced for the dual-touchscreen experience. Future enhancements will be announced as they become available.
Q: Why does the Echo operate on Android 2.2 and not Android 2.4 which is
designed specifically for tablets?
A: Kyocera Echo is designed first and foremost to be a robust smartphone offering four options for screen usability. Tablet Mode is only one of the dynamic ways in which this phone will be used. For that reason, the Android version it comes with will be 2.2.
Q: Will Sprint be providing an Android update on this handset?
A: Sprint works very closely with our manufacturing partners to ensure that we deliver the best possible customer experience on our wireless devices. We approve the release of software updates when a new software version provided by the manufacturer can bring a better overall customer experience on the device. It is our intention to bring these updates to our customers as quickly as possible but only after they meet our rigorous testing criteria.
Q: Is Kyocera Echo exclusive to Sprint?
A: Yes, Kyocera Echo is exclusive to Sprint. We are extremely proud of the longstanding relationship we have with Kyocera and its Sanyo product line, bringing innovation and industry-firsts to our customers. Additional terms of contracts with our manufacturing partners cannot be disclosed.
Q: Was this designed in Japan or the US?
A: Kyocera Echo represents a combined, collaborative effort by Kyocera’s global wireless resources and was designed by the company’s best minds in the U.S. and Japan. [NOTE: Kyocera does not want to draw a distinction between the two – Kyocera is a global mobile communications business.]
Q: Is this the first Kyocera handset with Sprint?
A: This is not Kyocera’s first handset with Sprint. Kyocera entered the North American wireless market in 2000 and provided a number of devices to Sprint in the following years. Kyocera also has provided numerous handsets to the carriers in the Sprint Prepaid Group. While it has been several years since Sprint featured a Kyocera-branded device, Kyocera also has provided Sprint’s Sanyo-branded devices since acquiring Sanyo’s mobile phone business in 2008.
Q: Who is the target customer for Kyocera Echo?
A: Kyocera Echo is going to be attractive to the earliest adopters of technology, for whom a phone should not only be a productivity tool, but also stand out in a crowd. They prefer products that represent the latest and greatest in technology and want to move easily between entertainment and productivity. These customers will be particularly drawn to Echo’s ability to display multiple apps or emails and attachments side by side in the phone’s multiple dual-screen modes. Kyocera Echo’s unique design and dual-screen functionality is expected to also attract a broad range of consumers from small businesses, active moms to digital savvy teens.
Q: Sprint has a great following with Sanyo loyalists. Why now change to a Kyocera brand?
A: The transition to the Kyocera brand was part of a thoughtful and planned brand transition since Kyocera purchased the wireless phone business of Sanyo Electric Co., Ltd. in 2008. Since that time Kyocera has manufactured all Sanyo-branded devices and worked to leverage the strengths of each company to create devices that meet and exceed the expectations of consumers, including those loyal to the Sanyo name. While the Sanyo name may no longer appear on Sprint devices, the quality and reliability that people enjoyed are designed into every Kyocera phone.
Q: Will Sprint still sell the Sanyo Brand?
A: At this time, new Sanyo-branded devices will neither be manufactured by Kyocera nor sold by Sprint. Kyocera purchased the wireless phone business of Sanyo Electric Co., Ltd. in 2008 and has manufactured all Sanyo-branded devices since that time. For nearly 3 years we have worked to leverage the strengths of each company to create devices that meet and exceed the expectations of consumers, including those loyal to the Sanyo name. While the Sanyo name may no longer appear on the devices, the quality and reliability that people enjoyed are designed into every Kyocera phone.
Q: Are other carriers going to be getting this device? When?
A: Sprint is the exclusive provider in North America of Kyocera’s first generation dual- touchscreen product.
Q: What type of marketing will Sprint have with this device? Will David Blaine be included?
A: Sprint considers Kyocera Echo an iconic device and will be supporting it with the kind of aggressive marketing it has used with other iconic devices in the Sprint portfolio.
Q: When will the Software Development Kit (SDK) and developer guide be available for Kyocera Echo?
A: The Software Development Kit (SDK) and developer guide for Kyocera Echo will be available prior to launch on the Sprint Application Developer Program (ADP) Web site at http://developer.sprint.com/android. The developer guide will provide details on developing for a dual-screen handset and Android 2.2 device. In addition, it will provide information on how to take advantage of Kyocera Echo’s unique hardware and software capabilities on the Sprint Network. The Sprint ADP has been providing tools for third-party developers since Sprint first launched the Wireless Web on its phones in 2001.