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Sprint 4G makes any Wi-Fi device faster and better


Even if you couldn't recognize an app from a slice of apple pie, you will be intrigued by 4G wireless.

Maybe even excited.

Sprint is the first U.S. national wireless carrier to sell the ultra-fast 4G wireless service that can turbo-charge your mobile phone, music player, digital camera or handheld game. Essentially, any electronic device that can connect to the Internet via Wi-Fi.

Don’t get hung up on the techie jargon and exacting specifications of 3G vs. 4G. Just know that we are talking fast. Seconds – not minutes – to download music, pictures, files, or videos

“It makes whatever you are doing on the Internet today better,” said Matt Carter, President, Sprint 4G. “It is like going from analog TV to high-def TV. Once you have experienced high definition, you can never go back to watching TV the old way.”

Sprint's 4G service is available in 28 markets across the country covering more than 30 million people. By the end of the year, it is expected to be available to 120 million U.S. consumers.

All this talk of gigahertz and gigabits has the gadget gurus whipped into a high-tech froth. No matter the technology there always will be those eager to try it first and then pontificate about how many milliseconds faster this one works relative to that one.

Good for them.

But new technology truly gets interesting, even exciting, when everybody instantly can see why it is so much better. When average consumers or

business travelers can figure out why they want it. When it is so simple to use that anybody can.

4G is easy and fast

Carter said that is exactly the recognition he sees on the face of someone trying 4G for the first time.

“When you tried to download any sort of video, or when you go from one page to the next on the Internet, have you ever experienced a delay in that download completing?” Carter asked. “With 4G that becomes instantaneous.”

Plus, we are not talking about the kind of technology that requires a PhD in electrical engineering to set it up. Who wants to read an instruction manual as thick as a phone book just to figure out how to turn something on?

Think more about the first time you realized how easy it was to load an entire rack of CDs onto a music player smaller than a deck of cards. Or when you recorded a television show on a DVR by clicking a single button. When you were stunned by your first glimpse of the crystal-clear sharpness of a broadcast on an HD TV.  Or when your mobile phone provided turn-by-turn directions.

With a push of a single button, early-adopters and even those who are technology challenged can experience Sprint 4G.

Carter and other Sprint leaders are understandably proud of their company’s leadership in bringing 4G technology to U.S. consumers.

Just days ago Sprint introduced the world’s first 3G/4G Android handset, HTC EVO 4G.

"Sprint continues to lead the 4G revolution as we introduce HTC EVO 4G to give our customers an experience that is unlike anything available in wireless to date," Dan Hesse, Sprint CEO, said during last week’s CTIA Wireless 2010 in Las Vegas. "Not only is this feature-rich device incredible on our Sprint 3G network, but Sprint 4G speeds will take mobile multimedia, including live video streaming, gaming and picture downloads, to a whole new level.”

Rapid growth of wireless devices

Sprint embraced a commitment to 4G after recognizing increasingly ravenous consumer appetites for wireless data.

According to CTIA-The Wireless Association, wireless data revenue climbed by 31 percent last year and continues to grow. Mobile data revenue exceeded $40 billion last year and is projected to continue expanding substantially, reach an estimated $94 billion in 2014.

Streaming video has become a mainstream medium. It is the single most influential factor driving the need for increased network capacity.

Enter Sprint 4G. It is about meeting the need of customers to be mobile by transforming the Internet and Wi-Fi experience regardless of the device they are using.

Mobile technologies such as 4G are being integrated with all kinds of products, services, and processes, leading to the elimination of many stand-alone, non-mobile products. Leading observers expect that within five years the average person will have three to four devices or more that are wirelessly enabled. At that point, it won’t just be about laptops and phones, but devices like e-readers, music players, cameras and others.

Sprint stands out from other U.S. wireless carriers by offering 4G service and 4G devices today. Others talk about tests and plans to build 4G networks in the next year or so.

Every Wi-Fi enabled device is a 4G device with Overdrive 3G/4G Mobile Hotspot by Sierra Wireless and HTC EVO 4G. Even the CEO of AT&T has recognized how attractive it will be for consumers to connect wireless devices via Wi-Fi rather than 3G networks. In fact, he said he expected most users of the new Apple iPad to connect via Wi-Fi, according to this coverage by Reuters.

Considering the faster speed and better experience that would be available for the more than 100 million Wi-Fi enabled devices bought each year, why wouldn’t you want to use 4G with Sprint?