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Sprint explaining the smartphone charge

Wizard

Sprint explaining the smartphone charge

The $10 Premium Data charge effective 1/30/11 for new smartphone activations has started to become a(nother) heated discussion point, so I'd like to summarize the reasons for this move as well as exceptions to the new rule:

  • Smartphone customers on average consume 10 times more data, than customers who use feature phones.
  • Worldwide, mobile data traffic is forecast to more than double each year through 2014.
  • The $10 add-on is necessary because these devices are more expensive to run on our network than feature phones.
  • Instead of on-network limits and overage charges on data plans for wireless phones as competitors have done, Sprint is applying its $10 Premium Data add-on charge to all smartphone activations beginning Jan. 30. It simply helps us to continue offering our unlimited plans.
  • The $10 Premium Data add-on charge does not apply to the Employee Wireless Discounts plan. There is no change for customers in the SERO or Sprint Wireless Advantage Club programs, which already require premium plans for smartphones which are $10 more per month than basic plans.
  • Existing Sprint smartphone customers are not affected unless they upgrade to or activate another smartphone.
  • This is not a 4G charge. It has always and will continue to be a way for Sprint to provide the value of unlimited pricing on the Sprint network while still offering the rich data experience customers have come to expect.

Feel free to share your views here or directly in response to the official Sprint announcement at http://community.sprint.com/baw/community/sprintblogs/buzz-by-sprint/announcements/blog/2011/01/18/sprint-makes-premium-data-changes

146 REPLIES
Journeyman

Re: Sprint explaining the smartphone charge

Thank you for posting the summary.

I currently have three separate SERO Premium (individual) lines and this is the only mention I've come across on the impact of the smartphone charge to SERO effective 1/30/11:

There is no change for customers in the SERO or Sprint Wireless  Advantage Club programs, which already require premium plans for  smartphones which are $10 more per month than basic plan.

The current pricing structure is that the Sero Premium is $10 more than the regular Sero. In addition, select phones (EVO, Epic, etc) are an additional $10/mo on top of Sero Premium. I have Palm Pre and LG Optimus S phones on my account so I am on the Sero Premium plan. I am not paying the additional $10/mo required for EVO, Epic, etc.

Since I am already on the SERO Premium  (which is $10/mo more than the basic Sero to allow for smartphones that have higher data usage), how does this affect Sero Premium accounts?

1) What happens if I upgrade/swap phones post 1/30/11 with say another Palm Pre or Optimus S? Will I remain at my currently montly rate?

2) What happens if I upgrade/swap phones post 1/30/11 with say an EVO, Epic, etc (phones that currently incur an additional $10/mo on top of Sero Premium charge)

Thank you

Journeyman

Re: Sprint explaining the smartphone charge

i have the same questions as rendang... someone from sprint pls reply.

Wizard

Re: Sprint explaining the smartphone charge

Interesting how Sprint CEO explaining how 4g is cheaper. Yet sprint raised data prices by 10 dollar http://www.youtube.com/watch?v=0-sRcRf0CbA I gues sprint work just like broadband provider, and cable companies and not how dan hesse explain.  Want faster dsl or cable speed pay more, want hd pay more, want faster wireless internet pay more.

Journeyman

Re: Sprint explaining the smartphone charge

If SERO and the Sprint Wireless Advantage Club plans are better (less money), maybe we all want on them and pay less.  If these plans are less money, we are paying for them and Sprint being able to keep their system up and running.  Can Sprint operate their system with only SERO and Sprint Wireless Adv. Club.

Journeyman

Re: Sprint explaining the smartphone charge

data trafiic DOES cost less on a 4G network. You are right... This however has nothing to do w/ the Prem data charge for smartphones... It's insane how many times Sprint has said this and people just are unable/unwilling to understand. Since the current pricing structure was introduced in 2008 data usage has intensified significantly, even from the casual user. Data traffic over Sprint's network alone doubled from 2009 - 2010. And as noted earlier, data usage on mobile devices is expected to double every year from now until 2014... This increased usage costs more to manage regardless of network type and efficiency... For instance. If a 4G network manages data 10x more efficiently than a 3G network, but data usage increases by 25x on average from consumers, then this is still an issue that has to be addressed and cost money to provide solutions to continue to deliver that data reliably at acceptable speeds and this cost money in the form of investments in network upgrades and technology (figures are for illustrative purposes only). Also, 4G is only a small peice of the pie at this point. Every carrier is seeing unprecedented data use increases on thier 3G networks and even w/ the introduction of 4G, the 3G networks are not going anywhere and will continue to need to be upgraded to meet the demands...

Journeyman

Re: Sprint explaining the smartphone charge

Your entire post is pretty laughable.

  • Smartphone customers on average consume 10 times more data, than customers who use feature phones. So why didn't Sprint introduce the $10 fee when they introduced the Hero and Moment? You trying to tell me data usage skyrocketed that much within the past 2 years? Why did Sprint wait until nearly the end of the month to annouce the rate change?
  • Worldwide, mobile data traffic is forecast to more than double each year through 2014. So, what?
  • The $10 add-on is necessary because these devices are more expensive to run on our network than feature phones. What a joke. Again, why wait until now to introduce it?
  • Instead  of on-network limits and overage charges on data plans for wireless  phones as competitors have done, Sprint is applying its $10 Premium Data  add-on charge to all smartphone activations beginning Jan. 30. It  simply helps us to continue offering our unlimited plans. Why doesn't Sprint help themselves and get better devices to attract more customers. Why is it taking so long to get an Iphone? People want it, the sales speak for themselves. Why doesn't Sprint be honest with what they are doing. The Premium data charge has nothing to do with customers using more data and everything to do with Sprint wanting to make a money grab.
  • The  $10 Premium Data add-on charge does not apply to the Employee Wireless  Discounts plan. There is no change for customers in the SERO or Sprint  Wireless Advantage Club programs, which already require premium plans  for smartphones which are $10 more per month than basic plans.
  • Existing Sprint smartphone customers are not affected unless they upgrade to or activate another smartphone. Guess I won't be upgrading or activating a new smartphone.
  • This  is not a 4G charge. It has always and will continue to be a way for  Sprint to provide the value of unlimited pricing on the Sprint network  while still offering the rich data experience customers have come to  expect. There is no difference between this charge and the 4G charge, call it whatever you want. An extra $120 a year is still an $120.
Journeyman

Re: Sprint explaining the smartphone charge

Sorry...I don't believe a word Sprint tells me.  Call is what it is....greed.  Sprint has proven once again that they can and will change a contract with their customers and not even look back.  This is the second time in six months that they have forced a change to our 2 year contract.  We must abide by these changes and have no recourse.  They are no longer the best value for service provided.  They have proven twice in the past 6 months that they care little for long time customers.  These changes will cost us at least $40 more PER MONTH to have the exact same services we have been using for years.  We have Blackberries that do NOT use data like an android phone.  We are being required to pay like we do.  Even if we buy a phone oughtright ( I would never sign another contract with Sprint again) it triggers the $10 per line fee? You may have me for now Sprint but I will look to go elsewhere.  ETF?  Who cares.  Sell the phones and we will be gone.  Enough is enough.

Journeyman

Re: Sprint explaining the smartphone charge

They are not changin it only if you activate or buy a new phone. If you do not do any of the two then you do not have to pay the 10 dollars.

Journeyman

Re: Sprint explaining the smartphone charge

Right now legacy customers who have unlimited data,  are not allowed to upgrade to any new phones.   Because we didn't have the extra unlimited/premium data.

So after 1/31/11 if we agree to pay the extra $10 for the premium data,  we can get any phone we want and keep our current plans?  Just like how SERO customers have been able to do?   I should be able to purchase the Epic, and keep my plan and just pay the $10 for this new premium data.  Correct?

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