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Destination: SXSW


Every March, much of the Interactive, Music and Film communities descend upon Austin, TX for SXSW.  This year Sprint will have an official presence at both the Interactive Festival and the Music and Media Conference.  Check back for updates on the following official Sprint activities and all things SXSW.

Tech Karaoke, March 15th, 8 p.m. - 2 a.m.  This invite only event has been dubbed a SXSW MUST DO event by many and promises to draw social media types and bloggers to Six Lounge in Austin.  Sprint is co-sponsoring the event, and will have Overdrives on site for demos.  The team members with the Overdrives will be wearing "I'm a Hotspot" T-shirts and will walk around encouraging guests to experience the Overdrive with any WiFi enabled device.

MMVs and Sweepstakes, throughout the music portion of the festival (17th-21st) - 2 MMVs will be stationed at SXSW throughout the music portion of the festival, one at the Auditorium Shores Stage, and one at a location to be determined.  Visitors to the Sprint 4G Mobile Marketing Vehicle are able to enter for a chance to win 4G’s ($4,000) and an Overdrive 3G/4G Mobile Hotspot by Sierra Wireless. The prize will awarded on March 31st and SXSW visitors can enter at either MMV location.

Auditorium Stage Sponsorship.  This will include Sprint branding and an MMV will be stationed there throughout the music festival (March 17th-21st).

"I'm a Hotspot" Street Teams - From the 17th-21st, street teams will be deployed with shirts that read "I'm a hotspot."  They will roam the festival and invite users to actually experience it and see what 4G really means. event sponsorship - Exclusive sponsorship of’s national online coverage of SXSW, including an invite only live concert on March 20th streamed using Sprint 4G technology!  Current headliner performers are Astelle and Diane Birch.

• lounge offers additional experiential touchpoints with 4G-powered video/photo booths where consumers can upload content to various social networking sites via 4G mobile broadband

•    Street team personnel will take photos of guests and help them post the photos to the official event Facebook page.  Computers will be stationed in the 4G lounge area that will allow people to tag their photo to their personal website.

•    Within the lounge, Sprint will host a blogger lounge where bloggers can talk about the 4G-powered experiences in the lounge and throughout the SXSW footprint