The video on the Sprint site pronounces it like "Uh-Teev"
I was pronouncing it "A-Tiv"
"Uh-Teev" sounds a little funny to me.
By the way, Ativ is Vita spelled backwards which means life. In case you didn't already know.
I also pronounced it "A-Tiv" until I looked it up. I believe Samsung pronounces it as "Ah-Teev".
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