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Feb. 22: Weekly Messaging


Hey, Ninjas. If this were "Sesame Street," our number of the day would be "4" and the word of the day would be "first." Let's review the messages of the week!

Key Message --Sprint is the only national carrier that offers 4G

This week (likely Wednesday) Sprint plans to announce our plans this year to launch Sprint 4G in additional markets. While the markets are not yet confirmed, this announcement and the announcement scheduled for Thursday on 4G ads gives us an opportunity to push out 4G messaging. (We'll post more about the 4G announcement on Wednesday and the 4G commercial spots later this week.)

  • 4G offers turbo-charged mobile broadband, delivering peak download speed up to 10 times faster than 3G. Sprint 4G users enjoy a faster and better experience than any wireless service offered by AT&T, Verizon or T-Mobile.
  • Sprint currently offers 4G service in 27 markets covering approximately 30 million people. View 4G coverage for these markets at
  • With Sprint's Overdrive™ 3G/4G Mobile Hotspot any Wi-Fi enabled device (including an iPod, iPhone or iPad) becomes a 4G device. Users can enjoy Sprint 4G’s super-fast connections that make the Internet better for anyone, whether you’re downloading videos, playing interactive games with friends across the country or showing a business presentation on a smartphone or laptop.
  • Customers can purchase Sprint’s simplified 3G/4G data plans for consumers and businesses at $59.99 monthly which is the same price as a 3G-only plan and includes truly unlimited 4G data.

Let's chat about 4G as much as we can this week. I'm so excited to share the news with you on Wednesday of where we are going next. Stay tuned!