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Weekly Messaging - March 29: Sprint 4G



We know this will come as a huge surprise for all of you, but the Key Message for our Weekly Messaging is…….wait for it….. “Sprint is the leader in 4G.”

We can’t emphasize this enough: 4G is a big, big, big deal for us this year.

Here are some of the tips and encouragement our Corporate Communications colleagues offered on points we can make to help consumers understand the advantages Sprint has to offer.

CTIA is over, but we need to keep the momentum going.  We launched Houston on Monday. The iPad is being launched on Saturday --with Sprint's Overdrive it becomes a compelling 4G device.

Key Messaging
• While others test networks and make announcements, Sprint is providing 4G service to customers NOW.  Sprint is the first national carrier to roll out 4G and Sprint 4G is currently available in 28 markets covering about 30 million people. This week Sprint launched Houston making Texas the largest 4G state.  By the end of this year Sprint 4G is expected to be launched in major markets like New York, San Francisco, Los Angeles, Miami and Washington D.C and cover 120 million people.

• This summer Sprint will launch the world’s first 3G/4G Android handset, HTC EVO 4G exclusively from Sprint. HTC EVO 4G delivers a multimedia experience at 4G speeds that is second to none, making it possible to download music, pictures, files, or videos in seconds – not minutes – and watch streaming video on the go with one of the largest pinch-to-zoom displays, at 4.3 inches, in the wireless industry.

• Sprint already offers six 4G devices, including Sprint Overdrive – the 3G/4G hotspot capable of connecting up to 5 Wi-Fi enabled devices (such as iPhone, iTouch, Palm Pre, laptops, gaming devices) to the Sprint 4G network.  With the Overdrive ANY Wi-Fi enabled device including the soon to be launched iPad device becomes a 4G device.

• Our competitors are boasting of theoretical speeds and not actual commercial speeds. Sprint 4G is delivering peak download speed up to 10 times faster than 3G to our customers today!

They say a picture is worth 1,000 words. How many words is a video worth? While you ponder that, be sure to check out some of these videos (maybe you could pass them along as links on Twitter or your Facebook pages)

Videos of the Evo 4G demos --

and, See Sprint 4G in Action