Step aside America’s Team. And the NBA playoffs. And even the 2008 U.S. presidential inauguration, for that matter.
Sprint customers showed they are huge fans of soccer and huge fans of being able to watch it on Sprint phones while they are on the go.
Out of the more than one million unique users that tuned into Sprint TV‘s ESPN Mobile TV channel during the month of the 2010 FIFA World Cup™ tournament, close to 700,000 were watching World Cup matches. Viewers watched more than 87 million minutes.
Len Barlik, vice president of wireline and wireless services for Sprint
“This impressive number of World Cup viewers shows that mobile TV is catching on, as people realize they can still watch popular sporting events, breaking news and their favorite TV shows while they’re away from their TV or computer. Month over month Sprint TV usage keeps growing. As the leader in 4G, Sprint offers its customers coverage and speed that make the mobile video viewing experience better than any other carrier, as well as devices like HTC EVO 4G, which features a large screen that lends itself to watching video.”
The most viewed matches on Sprint TV’s ESPN Mobile TV channel were:
USA vs. Ghana (June 26)
USA vs. Algeria (June 23)
Netherlands vs. Spain (July 11)
Prior to the World Cup, the most-watched live event on Sprint TV® was the Dallas Cowboys vs. New Orleans Saints NFL game in December 2009, followed by events such as the Michael Jackson Memorial, the 2008 U.S. presidential inauguration and the 2010 NBA Playoffs.
Sprint TV attracting rising number of viewers
The popularity of Sprint TV during the World Cup, and the interest in mobile TV in general, is no passing fad.
According to ABI Research, the number of mobile TV users will grow at a 49 percent Compound Annual Growth Rate (CAGR) from 178.4 million in 2010 to a cumulative 1.3 billion users in 2015. In the ABI Research report, ‘Mobile TV Services,’ 2Q2010, Mark Beccue, Analyst Consumer Mobility, states, “As 4G mobile cellular networks are launched throughout the forecast period, mobile cellular TV services will continue to be enhanced and represent a significant service segment of the mobile TV service market.”
What else you can watch
The World Cup is one of more than 800 live events this year – including MLB, NBA, Grand Slam tennis and college football – that are available through ESPN Mobile TV on the majority of Sprint's current phone lineup, including HTC EVO™ 4G, HTC Hero™ with Google, Samsung Moment™ with Google, Samsung Instinct™, Blackberry® Bold™ and many feature phones.
ESPN Mobile TV is part of the Sprint TV package, which is included with Sprint Everything Data plans at no additional charge. With Sprint TV, customers get access to everything from news, weather and sports to children's programs and comedy, including Disney Channel and ABC.