Today, Sprint was ranked highest in a tie by J.D. Power and Associates among full-service providers in its Wireless Purchase Experience Study, Volume 2. The Wireless Purchase Experience Study analyzes evaluations from customers who have had an in-store, phone or Web wireless sales experience during the previous six-month period.
Overall customer satisfaction with major wireless carrier-branded stores is based on six factors: sales staff, phone reps, website, price and promotion, cost of service and store facility. According to J.D. Power and Associates, Sprint led the industry in its website buying experience.
“We are pleased to see that the hard work of our retail employees and commitment to offering all customers an exceptional retail experience is being recognized. Hiring, training and a commitment to employee development, along with Ready Now, a variety of devices and great value pricing are a few of the key factors that have made customers come to Sprint and stay with us. We will continue to make customer satisfaction our top priority.”
Executive Quote – Mike Cooley, vice president-Online and New Ventures, Sprint
"Sprint’s website is a critical initial touch point in the shopping process for customers. Customers shopping online want to be able to easily navigate the site, make informed purchasing decisions about wireless devices and service plans, and conduct transactions quickly and easily.”