Social Shopper Marketing connects the dots from an individual’s retail purchase history to their actions in social media - and it follows the path back to the retail store to track purchases they influenced in others.
I've downloaded the free BzzAgent ebook and attached it to this post. It focuses on the sales potential of social shoppers. Determining which customers can be influential advocates in social media may be the biggest opportunity for marketers today. This guide demonstrates the importance of social shoppers and provides a framework designed for consumer brands.