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From Loyalty to Advocacy: Driving Sales with Social Shoppers

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Journeyman


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Social Shopper Marketing connects the dots from an individual’s  retail  purchase history to their actions in social media - and it  follows the  path back to the retail store to track purchases they  influenced in  others.

I've downloaded the free BzzAgent  ebook and attached it to this post.  It focuses on the sales potential  of social shoppers. Determining which customers can be influential  advocates in social media may be the biggest opportunity for marketers  today.  This guide demonstrates the importance of social shoppers and  provides a framework designed for consumer brands.

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There's also a Free Webinar on the topic Oct 26 at 1pm (Eastern Time).  You can reserve your place here.