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From The Research Desk: Recommended reads


Couple of things that flittered across the desk and which others might find interesting.

Pew Research Center has released a survey of mobile/social geolocation service usage.

More than a quarter (28%) of all American adults use mobile or social location-based services of some kind. This includes anyone who takes part in one or more of the following activities:

  • 28% of cell owners use phones to get directions or recommendations based on their current location—that works out to 23% of all adults.
  • A much smaller number (5% of cell owners, equaling 4% of all adults) use their phones to check in to locations using geosocial services such as Foursquare or Gowalla. Smartphone owners are especially likely to use these services on their phones.
  • 9% of internet users set up social media services such as Facebook, Twitter, or LinkedIn so that their location is automatically included in their posts on those services. That works out to 7% of all adults.

Read the full report here:

GigaOm did a study recently on the Near-Term Evolution of Social Commerce (which apparently we are supposed to be calling f-commerce).  Lots of interesting observations.  Read the full report here (you'll need to register for access through the Sprint Research Center):

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