Just published today and follow along nicely from my Web IQ presentation about how we been evaluating how to build out our mobile optimize site.
Integration Challenges For Mobile Commerce
Some highlights from this short article:
“In an ideal world, comprehensive and readily consumable APIs exposed from the underlying eCommerce platform would make the job of implementing a mobile commerce solution a relatively effortless task.” -- realistically how close do we think we are?
Mobile is only one touchpoint that should be able to make use of the same systems (social, stores, partners, apps, seo) could all benefit from a coherent Open Platform/Web services model. We need to be looking at mobile in a larger context, because Consumers will move through the touchpoints and they expect them to work seamslessly.
Beware Complex and Fragile—we need a robust system, because it is going to have to scale.
Poor performance is an m-commerce killer. If simpler keeps us faster, I think it is worth it.
HTML5 and all it offers will be tablestakes.
Real time (not batch xml) data is going to be expected.
Invest in the API Layer
Have a coherent mobile commerce strategy to drive the right investment.
Market Overview: Mobile Commerce Solutions For Retail
This is a straight-up review of the various solutions out there. It is almost exactly like the exercise we went through at the beginning of mdot, though they’re looking at more vendors.
In addition to the vendor evaluation, they also call out a few other things to keep in mind.
Match solutions against the current maturity level.
Understand internal integration limitations .
Put user experience at the top of the agenda.
Develop a close relationship with solution partners.
Align the mobile and eCommerce teams.
In addition to the pluses and minuses for each vendor, Forrester also calls out a couple of really important points (pg14):
Be realistic about your Integration challenges.
Mobile will have the same Payment security rules as your website, but you also must deal with people's hesitation about security on mobile devices.
Cross-touchpoint persistent shopping carts: start and finish a transaction anywhere within your touchpoints.
Mobile URL redirection - has to also factor in your SEO structure.