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From the Research Desk: Why Can't I Be You?


Of course, the correct answer is "What are the Cure's lyrics for 500, Alex." But what I actually wanted to share with you is what was attracting Forrester's attention in 2010 when they wrote their Empowered book.

The question we have to ask ourselves is are we there yet, and what would it take to entice them in 2011 (hopefully something your managers are talking with you about as well).

For the moment, Jive is not letting me insert links.  Jive doesn't like Chrome 13 or atleast my copy of Chrome 13.  So please copy and paste in your browser (or just click it):

By the way - 20 extra bonus points if anybody can tell me what is missing from this particular microsite (for a book published in 2010).