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Hey! You got your mobile in my social! Well, your social is in my mobile!

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Journeyman

As you know, the arrival of a new ABI Research report with its plethora of spreadsheets is like my own personal Christmas.  If you like numbers, I cannot recommend strongly enough that you subscribe to ABI's alerts.  But if you're not a number superfreak, the reports always include an executive summary and a pdf that explains all the data.

What I wanted to share with you today is a recent report they rolled out on Mobile Social Networking.  We're all aware of the rapidly colliding worlds of social and mobile and it is a hot button topic around the company and our industry.  If you're interested in the topic Forrester and GigaOm have some nice insights as well.

Some highlights from ABI's:

  • As of 2011, 554 million mobile subscribers will access one or more social networking services regularly from their mobile phones.  This represents 38% of all social networking users.  By the end of 2016, their number will increase to 1.757 billion, which will account for 69.4% of the overall user base.  The CAGR for the forecasting period is 26%
  • In 2011, end-user revenues in the mobile social networking space will total $1.111 billion, of which 51% come from virtual goods sales and 49% from advertising.  At the end of the forecasting period [2016], the total amount will be $19.790 billion, 28% of which will come from virtual goods and 72% from advertising spending, implying a CAGR of 77.9%.  This reflects the shift of advertising activities from the desktop environment to the mobile sphere.
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I've attached the Executive Summary for your reading pleasure.

For those who are too young to remember the 80's and the ads I am referencing:

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