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1/4/13 - Added articles on HTML5 v Native App; Removed articles over 2yr old ---------------------------------------------------------------------- 7/2 - Added article about mobile influence on in-store purchasing.  Several good metrics on mobile influence forecast and some on direct (mobile) purchase. - Jim -------------------------------------------------------- 6/26/12 - Added link, quotes, and a few charts from recent eMarketer article covering mobile, tablets, and video forecasts. - Jim ---------------------------------------------------------- 5/3/12 - Loading a document here for fellow mobile enthusiasts to track mobile reports from various sources.  This is intended to be a living document, so please add to it as you come across interesting reports.  Just include a title, a few key excerpts, and a link to the original doc.  Thx!  Jimmy P
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By May 4th, our Inquira search engine will be retired and Google will be the new search engine for Sprint.com.  Google brings us a leaner and faster search engine.  Currently, we have a large number of rules the search engine relies upon to produce what we think the customer wants to see.  With Google we will let a best-in-class search algorithm deliver the best results to the customer.  The Google brand has become synonymous with the act of doing a search. Everybody says they're going to go "Google" something, even if they use Bing when they run their search. So, using Google is like comfort food.  You're comfortable with it and you trust it. A couple of important points the Sprint.com family should note about Google search: Google will keep us current:  As technology and web trends change Google search will change as well with no added cost or days or weeks of IT development: we will always be up to date and on the cutting edge of search.  Fast publication time:  Google search allows us to publish content and see it show up in search results within minutes, rather than running crawls and indexing throughout the night and seeing results the following day.  Google allows us to publish managed answers (promotions), turn them on and customers can see them within minutes. The search results will look much the same as you will find when you run Google search externally.  There are some modifications to the current look and feel that we think you will like. Global header search box:   When you use it the first time on Sprint.com you will find the search box in the global header is more than twice the size it was and displays the Google logo.  Auto-complete:  As you key in your search term you will find the auto-complete box drop down and give you the most popular search terms related to the words you are typing. While we currently have something similar, it is presented based on search terms we added to a dictionary.  Google provide this feature using the Google algorithm to display the most popular search terms.  Hyperlinks:  Your hyperlinks will be blue until you click on them and then it will turn a purple shade just as it does when you run a search at home.  Search results format:  Search results will be in a single column rather than the two column format we currently have. Pagination: Currently we display eight results and then if you want more you click on a "more" button to get eight more, and that's it  With Google you will find ten results and at the bottom of the page you will see the familiar page numbers with "previous" and "next" buttons. Managed answers and promotions:  You won't find a large paragraph or two at the top of our search results anymore, but you will find a highlighted "promotion" that resembles a search results in all other respects. Facets:  Our current search pages will often have facets in the space to the left of the search results.  At the top of the search results you will find five radio buttons to refine your search experience.  Your initial search will always display results from the whole site but choose a button like "Support" and you will only see results from support content. We believe our customers will feel at home with the new search experience and that they will come to trust in our ability to help them find the answers to whatever they are searching for on our site.  We're excited about launching it next week and hope the Sprint.com family is just as excited about the upcoming launch.
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See Weekly Metrics (starting 11/27/11) Dec. '11 - June '12:
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Analysys Mason, a consulting and market research company in the telecom industry, recently published a case study on Sprint's mobile self service strategy.  I think it does a good job of calling attention Sprint being on the right track and recognizing the importance of this space.  The partnerships between sprint.com, Care (IVR), Sprint Zone, and Retail will be critical in evolving our mobile self service vision into a reality.  Our Care organization recognizes the growth and benefits of our mobile site and will be including it as a key element in their self service program.  Thx to everyone who has contributed to growth of m.sprint.com Thx - Jimmy P
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Interesting article about mobile!
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Who does What, For Whom?  This is your shared, editable list of contacts for information, help, ideas and more.  As you find new, better or different contacts, just edit this document.  As you see something that's not on here, add it!  This is your clipboard of contacts! Network Vision: Bill Cranny (Cranny, William [MKT] ) Jocelyn Adolfson (Adolfsson, Jocelyn H [NTK])
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See Monthly Metrics (Dec. '11 - June '12) 7/1 - 7/21 2012: 4/29 - 6/30 2012: 3/4 - 4/28 2012: 1/1 - 3/3 2012: 2011 (11/27 - 12/31):
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Version 2
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Attached is a deck showing how we do BV ratings and reviews
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